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A full-funnel, platform-specific, and ROI-focused PPC strategy designed to maximize profit, not just clicks.
Objective: Understand your business, product margins, and current ad performance.
What we do:
Analyze existing PPC campaigns across Amazon, Walmart, and TikTok
Identify wasted spend, top performers, and missed keyword/creative opportunities
Deep dive into ACoS, TACoS, ROAS, and blended channel performance
Outcome: Strategic baseline and performance benchmarks
Objective: Build a multi-platform campaign strategy aligned with your customer journey.
What we do:
Structure campaigns by intent (awareness, consideration, conversion)
Map keyword tiers, audience segments, and creative types for each platform
Apply channel-specific tactics:
Amazon: Sponsored Products/Brands + DSP
Walmart: In-grid search + Display
TikTok: Spark Ads, UGC creatives, dynamic video testing
Outcome: Clean, scalable campaign structure with clearly defined goals
Objective: Build a multi-platform campaign strategy aligned with your customer journey.
What we do:
Structure campaigns by intent (awareness, consideration, conversion)
Map keyword tiers, audience segments, and creative types for each platform
Apply channel-specific tactics:
Amazon: Sponsored Products/Brands + DSP
Walmart: In-grid search + Display
TikTok: Spark Ads, UGC creatives, dynamic video testing
Outcome: Clean, scalable campaign structure with clearly defined goals
Objective: Go live and rapidly iterate for performance improvement.
What we do:
Set daily and lifetime budgets by campaign goal
Test multiple ad creatives, copy, and CTA variants
Bid management with focus on ROAS and TACoS improvement
Dayparting, negative keyword rules, and placement exclusions
Outcome: Lower ACoS, higher CTRs, and faster learning cycles
Objective: Make every platform support the others.
What we do:
Use TikTok video engagement to retarget on Amazon and Walmart
Reuse Amazon reviews and assets in TikTok & Walmart ads
Unified analytics dashboard for performance visibility across platforms
Outcome: Improved attribution, brand lift, and revenue per customer
Objective: Make every platform support the others.
What we do:
Use TikTok video engagement to retarget on Amazon and Walmart
Reuse Amazon reviews and assets in TikTok & Walmart ads
Unified analytics dashboard for performance visibility across platforms
Outcome: Improved attribution, brand lift, and revenue per customer
Objective: Scale what works—backed by data.
What we do:
Weekly performance reports with actionable insights
Campaign scaling based on profitable thresholds
Monthly strategy calls to align on new product launches and budget shifts
Forecasting tools to predict ad-driven growth
Outcome: Predictable, sustainable ad performance and revenue growth
Platform-certified media buyers for Amazon Ads, Walmart Connect, and TikTok Ads
Proprietary SOPs for optimizing PPC by margin, not guesswork
Custom-built dashboards to track ROAS, TACoS, and blended sales in real time
Dedicated strategist + creative team support for video, static, and headline testing
