scaling a brand on amazon is rarely about doing one thing right. it’s about fixing fundamentals, building systems, and making data-driven decisions consistently over time.
in this amazon agency case study, we break down how mainfold ecommerce helped a growing brand move from unstable performance and high acos to structured, profitable growth. this case study highlights our approach, thinking, and execution as an amazon agency.
client overview
brand type: private label d2c brand
category: home & lifestyle
marketplace: amazon us
number of asins: 6
monthly ad spend (before): ~$18,000
monthly revenue (before): ~$42,000
average acos (before): 54%
challenge: unprofitable scaling, poor campaign structure, weak organic growth
the brand had a good product and steady demand but struggled to scale profitably. ads were driving sales, but margins were shrinking every month.
the challenges before working with mainfold ecommerce
before partnering with mainfold ecommerce, the brand faced several common amazon growth issues:
1. high and inconsistent acos
- no clear control over bids
- overspending on broad, low-intent keywords
- limited negative keyword usage
2. poor ppc structure
- mixed intent keywords in the same campaigns
- no separation between discovery and performance
- budgets allocated randomly
3. weak organic ranking
- heavy dependence on ads
- limited keyword indexing
- no long-term seo strategy
4. low conversion rate
- product images were not optimized
- unclear value proposition
- a+ content was missing
5. lack of clarity in reporting
- decisions based only on top-line sales
- no tacos tracking
- no clear growth roadmap
the brand needed more than “ad management” — they needed an amazon agency that could rebuild the system.
mainfold ecommerce’s approach as an amazon agency
our first step was not increasing ad spend.
we followed a structured, profitability-first approach.
step 1: full amazon account audit
we conducted a deep audit covering:
- ppc campaign structure
- search term reports (90 days)
- keyword overlap and cannibalization
- listing seo and conversion
- inventory health
- competitor positioning
key findings:
- 37% of ad spend was going to keywords with zero conversions
- high-performing keywords were buried inside broad campaigns
- listings were indexed for irrelevant terms
- conversion rate was below category average
this audit shaped the entire strategy.
step 2: rebuilding amazon ppc structure
we rebuilt the ppc system from scratch.
what we implemented:
- clear separation between:
- discovery campaigns
- performance campaigns
- keyword intent-based segmentation
- strict negative keyword framework
- budget hierarchy prioritizing profitable keywords
result:
- immediate reduction in wasted spend
- better visibility into keyword performance
- improved bid control
this created a scalable ppc foundation.
step 3: amazon seo and listing optimization
before scaling ads, we optimized listings.
actions taken:
- fresh keyword research based on actual search intent
- optimized titles and bullet points
- backend search term cleanup
- new image sequence with:
- benefit-led infographics
- lifestyle visuals
- a+ content designed for conversion
result:
- higher relevance for priority keywords
- improved conversion rate
- better alignment between ads and listings
step 4: controlled scaling strategy
instead of increasing spend aggressively, we scaled selectively.
scaling actions:
- increased budgets only on proven keywords
- gradually expanded into mid-tail search terms
- controlled bids on top-of-search placements
- paused low-quality traffic quickly
we tracked tacos, not just acos, to ensure long-term efficiency.
step 5: organic growth support
ads were used to support organic ranking, not replace it.
strategies used:
- focused spend on ranking-driving keywords
- reduced reliance on ads for branded terms
- tracked organic position movement weekly
this reduced ad dependency over time.
step 6: inventory-aligned growth planning
we aligned ad spend with inventory levels.
actions:
- demand forecasting based on trend data
- budget throttling during low stock periods
- scaling only when inventory was stable
this protected rankings and cash flow.
step 7: reporting and decision-making framework
we implemented transparent reporting focused on:
- acos and tacos
- organic vs paid sales
- keyword-level profitability
- weekly action plans
the client always knew:
- what was happening
- why decisions were made
- what the next step was
results after 5 months with mainfold ecommerce
after five months of structured optimization and scaling, the brand achieved:
performance metrics
monthly revenue:
→ increased from ~$42,000 to ~$91,000
monthly ad spend:
→ increased from ~$18,000 to ~$26,000
average acos:
→ reduced from 54% to 27%
tacos:
→ reduced from 38% to 18%
organic sales contribution:
→ increased by 46%
conversion rate:
→ improved by 31%
what made this amazon agency case study successful?
this success was not due to a single tactic.
it worked because:
- fundamentals were fixed before scaling
- ads, seo, and conversion were treated as one system
- decisions were data-driven
- profitability was prioritized over vanity metrics
- scaling was controlled and intentional
why this case study reflects mainfold ecommerce’s philosophy
at mainfold ecommerce, we don’t:
- blindly increase ad spend
- chase short-term revenue spikes
- apply generic templates
instead, we:
- build scalable systems
- optimize for profit first
- align growth with operations
- communicate clearly and transparently
this case study reflects how we work with every brand.
who this approach works best for
this amazon agency approach works best for:
- private label brands
- d2c sellers
- brands struggling with high acos
- sellers ready to scale profitably
- businesses treating amazon as a core channel
final thoughts
this amazon agency case study shows that sustainable amazon growth is not about hacks — it’s about structure, discipline, and strategy.
with the right foundation and execution, brands can:
- reduce wasted ad spend
- improve rankings
- increase profitability
- scale confidently
at mainfold ecommerce, we help brands turn amazon into a predictable growth engine — not a guessing game.
collaborate with us today -> www.mainfoldecommerce.com
