Case Study 1: Oras Amazing Herbals
Challenge: High ACOS & Leaky Ad Spend
The Problem
Oras Amazing Herbals approached Mainfold Ecommerce with a clear issue — their amazon ppc campaigns were burning budget.
Despite consistent spend, the brand was struggling with:
Very high ACOS
Wasted spend on irrelevant search terms
Poor campaign structure
Lack of profitability despite decent sales volume
Their ads were running, but not working efficiently.
Our Strategy
Mainfold Ecommerce conducted a full ppc audit and identified key leak points. We then implemented:
Restructured campaign architecture (separating branded, generic & competitor traffic)
Aggressive search term mining and negative keyword implementation
Bid optimization based on conversion data, not guesswork
Pausing non-performing placements and keywords
Budget reallocation to proven, profitable campaigns
The Results
Significant reduction in ACOS
Eliminated unnecessary ad spend leaks
Improved campaign efficiency and profitability
More controlled scaling without overspending
Outcome:
Oras Amazing Herbals moved from unprofitable ad spend to clean, optimized, and scalable
amazon ppc performance.
Case Study 2: Track Mate GPS
Challenge: High CPC Product in a Highly Competitive Market
The Problem
Track Mate GPS operates in a high cpc, extremely competitive category. The brand came to Mainfold Ecommerce with an ambitious goal:
“We want to dominate our competition and become the best in the category.”
Key challenges included:
High keyword competition
Expensive clicks
Established competitors with strong market share
Need for aggressive but controlled scaling
Our Strategy
”Instead of blindly increasing bids, Mainfold Ecommerce built a precision-driven growth
strategy:
Deep competitor keyword and ASIN analysis
Focus on high-intent, conversion-focused search terms
Product targeting campaigns against competitor listings
Smart bid stacking strategy to win top placements profitably
Day-parting and budget control to maximize ROAS
Continuous optimization based on real-time performance data
The Results
Improved visibility against top competitors
Higher impression share in priority keywords
Strong sales growth despite high CPC environment
Competitive positioning without sacrificing profitability
Outcome:
Track Mate GPS successfully challenged category leaders and built a strong competitive
foothold using intelligent amazon ppc execution.
Case Study 3: Dr Mud
Challenge: Brand Launch & Profitable Ad Spend
The Problem
Dr Mud is a specialized cosmetics manufacturer offering premium dead sea–based skincare products.
They needed:
A successful brand launch on amazon
Strong initial traction
Efficient use of ad spend from day one
Visibility in a crowded beauty category
Launching wrong would mean wasted budget and slow growth.
Our Strategy
Mainfold Ecommerce designed a launch-first, scale-later approach:
Keyword research focused on buyer-intent and niche relevance
Structured launch campaigns to gather data quickly
Controlled bids to avoid early overspending
Gradual scaling only on converting keywords
Ongoing optimization of ads aligned with product positioning
The Results
Successful brand launch with consistent visibility
Healthy sales velocity without inflated ad costs
Strong performance relative to ad spend
Foundation built for long-term scaling
Outcome:
Dr Mud entered the market with clarity, control, and confidence, setting up the brand for
sustainable growth in the cosmetics space.
Why Brands Choose Mainfold Ecommerce
Across all three brands, the approach remained consistent:
Data-first decisions
No wasted spend
Scalable, sustainable amazon growth
Custom strategies for each brand — never templates
Mainfold Ecommerce doesn’t just run ads.
We build profitable amazon growth engines.
